Course curriculum

  1. 1
    • Market Entry Strategies Part 1 (Corporate Objectives)

  2. 2
    • Market Entry Strategies Part 2 (Strategies & Franchising)

  3. 3
    • Market Entry Strategies Part 3 (Agents)

Instructor(s)

Dr. Leroy Lowe

Dr Leroy Lowe is a former Aerospace Engineering Officer and Project Manager who began his career in the Canadian Air force. He then worked for Sparton of Canada as Director of Business Development where he recruited and managed a diverse network of agents, distributors and strategic alliance partners in over 20 countries. For the past 25 years he has been a full-time faculty member in International Business at the Nova Scotia Community College and an active international business development consultant. In that capacity, he has helped many small-to- medium sized businesses (in many sectors) with all aspects of exporting. He has also conducted a wide variety of training for companies and trade specialists at World Trade Centers in multiple cities in the Unites States, Canada, Mexico, Barbados, Trinidad and Tobago, Cyprus, and Indonesia. He is a Senior Consultant in Trade Education, for the Forum for International Trade Training, a Canadian association that is focused on international trade training and the founding President of two NGOs that are focused on cancer and neuroscience.  Dr Lowe has a Bachelor of Science degree, a Diploma in Engineering, a Master’s Degree in Adult Education, an MBA, and a PhD. He is also a Certified International Trade Professional (CITP) and an International Chamber of Commerce Certified Trainer of Incoterms2020.